Why the West is Best

why west is best

OK, OK, we didn’t just invent that phrase, but we too want to shout out why we think that the West is Best for business.  Yes, we are biased but there are some strong reasons for saying that.

8 in fact.

Post Brexit and in a post Covid world, we’ve all seen plenty of column inches dedicated to the fact that we have all been busy moving house and taking advantage of the glorious countryside that there is away from the capital and other city centres.  But business too is also busy re-evaluating the need to be city centric and thinking about changing work patterns.

Here are our reasons to consider the South West as a place to work

How Far is Far?

The South West is very well connected.  The region is well connected to the national motorway network via the M5 and M4 motorways. 

In the unlikely event you do need to go back to London, train journeys from Bristol to the capital take a little over 2 hours.  Fast.

The deep water Port of Bristol is one of the fastest growing ports in the UK right now and is currently building a £600m deep sea container terminal (DSCT) at Avonmouth Dock.

The region is served by 3 airports. But why would you leave? Seriously.

It’s all a question of degree

Further education and in particular colleges and universities of serious international worth are to be found in the South West. 

Bridgwater & Taunton College is a world class college of further and higher education. It is the principal delivery arm of the southern hub of the National College for Nuclear and houses the University Centre Somerset. 

Bristol, Bath and Exeter all ranked higher than 15th by The Times and Sunday Times as the best universities in the UK. No small accolade.

The area is literally teaming with young enthusiastic talent. Go figure.

You’re already here

The South West is not just for holidays, although we know why it’s one of the most popular visitor destinations. In research undertaken by leading property agents, JLL, our worlds have been turned upside down and home is now everything. Where we live matters.

With technology as the great enabler, we’ve moved ourselves and found our forever place, and the chances are you have already moved to the great South West.

Frome, Somerset, ranked 6th in the Sunday Times Best Places to Live poll this year and is it any wonder. 

As JLL’s report establishes, Bristol is an evergreen location for relocators because of the diverse life and culture that can be found in the city.  The benefits are all clear to see.  We’re just glad so many of you agree.

Bigger, Better, Faster, Stronger – The Most Connectivity

Bad end to end connectivity, even in the most rural of areas, are set to become a thing of the past.  Regional and central Government investment is in place to iron out the remaining small pockets of poor connectivity.

The South West also sees dark fibre connectivity as the way forward.  A pre-existing underground infrastructure, unused, lying in wait and deemed unlit—or dark. Another dimension taking connectivity over the horizon and further.

And yes, there is dark fibre in the South West.  Think of unleashing the power.

The Human Touch

In figures from the ONS, the South West region ranks 5th in the country for the highest number of degree educated people of working age.  A busy, well educated, interesting and welcoming workforce.

The region is already home to some well-known regional companies who have grown to be international stars in their own right as well as UK based companies you will have heard of.  The South West has increasingly received inward investment from international companies too.

For example, Accord-UK Ltd.  Based in Barnstaple, Devon, with a turnover in excess of £278m, a headcount of over 658, the pharmaceutical giant is involved in the development, manufacture and distribution of pharmaceutical products to more than 70 countries globally.

Soul in a Bowl

Bring a hearty appetite with you. The South West regional combo of strong agricultural and fishing industries, blended with some high-quality food producers and manufacturers to service internationally world beating restaurants, means there will be no stopping you.

The distance from gate to plate is reduced and of the highest quality. From artisanal to larger concerns, the variety and diversity is endless.  Food in all its glorious forms. Fresh, regional, traceable.  Bring it on.

The Cultural Divide

Move around any part of the region and the culture is literally talking to you.  From a city walking tour of Bristol to see Banksys, to the Tate St Ives, Newlyn School of Art, and Bristol Old Vic, and not forgetting Jane Austen’s historical connections with Bath.

The South West speaks a cultural language that’s distinguished and different. It’s varied, dynamic and diverse.  Feeds the soul…

Bring it Home

And, finally, there’s the exciting new business smart campus This is Gravity

  • Close to the M5
  • Offering dark fibre connectivity
  • Quick access to the deep water Port of Bristol and 3 airports
  • A new railway spur
  • A well educated, eager population
  • Endless possibilities in terms of property design, timing, ownership and occupation

A green, sustainable campus with 616 acres to provide an environmentally conscious business scope to work and live in harmony with the local environment and also foray into the region to enjoy the many unique features the South West has to offer.

Pioneering ‘West Coast’ (UK) – clustering adds more value

Silicon Valley, the high-tech hub of the Bay Area in California, is not just a place – it is a brand synonymous with innovation. Countless household tech companies have been founded, ballooned in size and sold for eye-watering sums of money within its geography.

While it benefited from a number of factors, including an impressive stack  of venture capital in its early days a huge influence on its exponential growth is the clustering effect of having innovative firms like Google, Facebook and Hewlett Packard all located within a stone’s throw of each other. Add in the fact that Stanford University provides a host of students emerging with ideas for scale-ups, and you have a thriving circular economy that has influenced our world for decades.

There is absolutely no reason why the West Coast of the UK cannot replicate Silicon Valley’s success up and down the breadth of the country if we too embrace the power of clustering.

Crucially, clustering could also help the UK government deliver on its levelling-up agenda, especially in the burgeoning knowledge economy.

Currently, the Oxford-Cambridge Arc feeds and accelerates the growth of many of these UK based firms, thanks in part to having world-leading research universities on their doorsteps. For example, in Cambridge, life sciences and deep tech are the dominant sectors across the campuses, and in Oxford, life sciences, physical sciences, energy, space, deep tech, environmental and autonomous engineering exist in clusters across the city’s various campuses. Milton Keynes is renowned for its focus on advanced manufacturing and financial or Fintech software.

But Oxford and Cambridge are far from the only areas in the UK which have world-class education institutions nearby that companies could look to attract talent from, or venture capitalists could look to find scale-up business ideas from.

The South-West with Bath, Bristol, Exeter and Cardiff universities is perfectly positioned to foster innovation and accelerate growth as we enter a new era of “grow back better”. 

Sites like Gravity, a new 616-acre development campus near Bridgwater, are fertile ground for startups; ideally located and connected with road and rail, accessible and attractive to university graduates. Designed to offer not only sustainable and clean commercial space but flexible hub campus settings so that knowledge sharing can happen and conducive to “live, work, play” lifestyle in a low carbon and sustainable way.

We stand on the threshold of a new cleaner and greener future where vehicle electrification, the digital agenda and a newly developed need for work/life balance are likely to become the key driver in our new economic future. But this future needs to be inclusive and break down old pre-conceptions about the UK’s work force geography.

For instance, London was a third more productive than the rest of the UK in 2018. That’s far too deep a divide and implies the wealth being produced by this country is not being shared equally. Imagine instead if we grow to a future where every region becomes its own industrial and commercial eco system. Clustering can help us do just that,

A recent Centre for Cities report recommended that if the government wants to actually level-up the UK, then economically weaker performing cities need to become clusters of high-value activities.

That’s exactly what sites like Gravity are aiming to do – attract innovative companies to areas that have had their potential to host world-class industry ignored for far too long.

If we want to level-up, then we need to create many more clusters across the country then we need to build more smart campus sites, like Gravity, with the infrastructure and proximity to a talented workforce to conduct research, spark innovation, and bring products to market.

The Challenge for a West Coast- UK  Cluster

The challenge is to find a location that accommodates flexibility and understands the inherent needs tech companies require to flourish, and simultaneously compete on the world stage, this is currently being met at Gravity.

Gravity is now talking to occupiers about their future commercial property needs in this exciting and unique proposition to help build a Silicon Somerset cluster in a sustainable and collaborative environment with all the commercial advantages of excellent infrastructure too.

This is Gravity Ltd, instructs JLL on the UK’s smartest and cleanest new campus

Gravity appoints JLL
  • Gravity, a 635 acre brownfield site in Somerset is set to become a blueprint for future smart and clean campuses
  • The campus aims to accelerate the UK’s clean growth agenda
  • JLL has been appointed to bring the world’s most innovative companies and the UK’s future unicorns to Gravity

LONDON 22 January 2020– This is Gravity ltd, the landowner of a 635-acre brownfield site in Bridgwater, South West England, has appointed JLL as sole agent for its smart campus (Gravity) in Somerset, which is currently under development.

This is Gravity ltd, the landowner of a 635-acre brownfield site in Bridgwater, South West England, has appointed JLL as sole agent for its smart campus, Gravity, which is currently under development.

Gravity will attract responsible and fast-growing companies associated with advanced manufacturing, robotics, artificial intelligence, electric vehicles, assembly and distribution space, R&D and offices. By attracting today’s giants and tomorrow’s unicorns, there will also be significant opportunities for collaboration.

The site is strategically located in the south-west of England, with direct access to Jn 23 of the M5, on-site freight and passenger rail terminals, proximity to Bristol international airport, and Bristol deep seaport.

With onsite clean energy solutions, resilient dark fibre, unrivalled transport links, accessible talent pool and knowledge economy, including four top-tier universities close by, Gravity’s flat site provides occupiers with the ability to build, expand, and develop faster and efficiently.

To enable Gravity to deliver its clean energy promise, it has signed a 50-year agreement with E.ON to provide bespoke renewable and low-carbon on-site energy solutions. These are anticipated to be on-site from autumn 2020 at the same time as completion of the link road direct to the M5 is expected.

Gravity will be a centre for clean growth, employment and the talent and technology of the future. The smart campus’s design – informed through consultation with a team of economic analysts, sustainability and environmental specialists – responds to the shifting global trends in consumption, energy use, automation and digitalization, creating thousands of long-term jobs.

Tom Curtis, Co-CEO, Gravity, said; “

At Gravity, we are committed to creating a connected and sustainable mixed-use smart campus which will attract some of the world’s most innovative and forward-thinking companies. Amongst many other attributes, JLL’s commitment to sustainability ensures that they are the perfect fit for this scheme. From start-up tech leaders of tomorrow to established multinationals and experts in advanced manufacturing, we believe that this site will deliver R&D as a result of knowledge sharing and harnessing the region’s talent from its leading universities and colleges. Underpinning this philosophy is a clear commitment to help drive the UK’s Clean Growth agenda.”

Chris Ireland, JLL’s UK CEO, said: “We look forward to working with This is Gravity ltd, to create their vision and attract leading businesses to the site. In Gravity we are partnering with someone who are also focused on what’s good for business and for a more sustainable future. JLL’s progressive approach means we’re integrating sustainability into all our advice in order to work with clients such as Gravity to maximise the benefits of a sustainable approach across the property sector.”

– ends –

For press enquiries, please contact:

Jamie Bullen, Blackstock Consulting, jamie@blackstock.co.uk, 07718158717
Billy Moran, Blackstock Consulting, billy@blackstock.co.uk

Notes to editors:

About This is Gravity ltd.

For further information, visit thisisgravity.co.uk

Gravity, the UK’s first commercial smart campus, is the blueprint for a smarter, cleaner future – faster. It will deliver a new era of possibility by supporting companies making a difference socially, economically and environmentally, driving the UK’s shift to growing through a cleaner economy.

With direct access to the M5 and accessible by rail, air and sea, the site offers over 616 acres for the creation of millions of sq ft of scalable, flexible and shared working space.

Multinationals and start-ups will benefit from the excellent connectivity and speed of build out Gravity offers. By attracting today’s giants and tomorrow’s unicorns, there will be significant opportunities for collaboration.

With its onsite clean energy solutions, dark fibre, excellent transport links, local talent pool and knowledge economy including four top-tier universities close by, Gravity provides occupiers with the ability to build, expand, and develop faster and efficiently.

About JLL

JLL (NYSE: JLL) is a leading professional services firm that specializes in real estate and investment management. Our vision is to reimagine the world of real estate, creating rewarding opportunities and amazing spaces where people can achieve their ambitions. In doing so, we will build a better tomorrow for our clients, our people and our communities. JLL is a Fortune 500 company with annual revenue of $16.3 billion, operations in over 80 countries and a global workforce of nearly 92,000 as of June 30, 2019. JLL is the brand name, and a registered trademark, of Jones Lang LaSalle Incorporated. For further information, visit jll.co.uk

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