Gravity appoints Arup as Digital Master Planners

Somerset, July 31, 2020 – Arup has been appointed to develop the digital vision and digital master plan for Gravity. Strategically located in the South West of the UK, Gravity is a sustainable and smart campus where new innovators can grow and established technology giants can experiment and scale.

“To meet the challenges of the future, the UK must shift to a cleaner economy that embraces innovation by creating spaces that allow forward-thinking companies and local communities to thrive,” states Martin Bellamy, Gravity’s Chairman & CEO.

A team of digital experts from Arup will inform and strengthen the planning vision, infrastructure plans, digital systems and human experiences. This will embed Gravity’s vision in foundational technology, campus services and tenant core business operations to ensure long term impact.

Claire Pearce, Gravity’s Director of Planning & Economic Development, says “the requirements of tenants are shifting. The needs of their workforce are changing. We need a holistic yet deep understanding of technology requirements and what it can enable for our customers. The team from Arup will provide this for us”.

Paul McConnell, Arup’s Head of Digital Studio, ” we are committed to the evolution of a technology enabled and human-centric campus which is epitomised in Gravity. We share Gravity’s goals of creating a vibrant clean growth community and encouraging new ways for people to interact and work healthier and happier.”

The Arup team will provide a range of technology advisory services, experience design insights, sustainability consulting, business case development and integration/operational readiness services. The approach brings experience, lessons learned and proven delivery approaches from supporting programmes in the region and across the UK. Arup will partner with a consortium of local, regional and national organisations throughout the programme.

Pearce explains that “our team and Arup will bring together unique skills and experience to enable the Gravity campus to deliver for future tenants and the surrounding communities. Establishing a high standard for future technology in the South West and beyond.”

One of Arup’s long-standing fundamental aims is to serve society and deliver meaningful work for a more sustainable development within the built environment. Arup has been committed to the 17 UN Sustainability Development Goals (UNSDGs) by adjusting business practices and identifying the potential of emerging technology to play a role.


Similar stories


We're sorry to see you go!



2019 collection

Let’s face it, no look is really complete without the right finishes. Not to the best of standards, anyway (just tellin’ it like it is, babe). Upgrading your shoe game. Platforms, stilettos, wedges, mules, boots—stretch those legs next time you head out, then rock sliders, sneakers, and flats when it’s time to chill.

Download the new Gravity brochure

Gravity - a blueprint for a smarter cleaner future

Company Name

Company details……….
  • Company Website

Company Name

Text about the company etc…

Doing smart business

Enabled by on-site partnerships connecting great minds, technology and like-minded, co-located businesses, Gravity will be a home for game changing ideas and innovation.

  • Since 1990, the UK has cut emissions faster (42%) than any other G7 nation 1
  • Bristol is the UK's Green Capital, and the site is a mere 50-minute commute from the city 2
  • In 2020, the Institute for Advanced Automotive Propulsion at the University of Bath will open to develop ultra-low emissions vehicles 3